60 Useful Copywriting Templates

Hands typing on keyboard

Working with the text always implies finding new fascinating topics that may be of interest and value to readers. In this case, it is not only about the texts of the artistic and journalistic type but also scientific papers where authors are trying to convey some important results of their work and share this or that research and discovery. However, some people are professionally engaged in writing articles of different types, and for some, this activity is the main source of earnings. Such a post is called a copywriter, and the person who is involved in such work is engaged in writing articles on different topics and often does it on order.

Blair Warren quote

Today, it is quite possible to become such an employee as there are many copywriting serviceson the web where both beginners and experienced authors can hone their skills and earn money. In this case, a junior copywriterand a senior author can earn good enough money if they write quality content and understand different topics in demand. Moreover, the higher the qualifications and experience of this or that employee in the network are, the higher the chances that he or she will be in demand on a variety of well-known online platforms and will be able to receive regular orders from reputable employers. Therefore, it is essential to regularly improve copywriter qualificationsand practice the skills that are necessary for this work. Sometimes, to save time, you can use ready-made free templates that can help you write an appropriate article and at the same time not to waste time on monotonous work. A creative copywritercan write on almost any subject and earn much, but to do it, it is necessary to manage the time effectively.

Templates to attract viewers’ attention

Sometimes it is possible not to waste time on writing the same type of texts, especially when it is about sales copywritingwhere the primary focus is on attracting the maximum number of customers and increasing the demand for a particular product. To do it, you can use various copywriting headlinesthat are designed to attract the attention of readers and interest them. Moreover, if you use such patterns in your practice, you will probably have to spend less time formulating standard ideas, and you will be able to concentrate on the text that is important. The following list of possible headings can be useful if you need to show the merits of a particular item; it is especially relevant for the scope of marketing:

  1. Have you still not heard of our proposals? You must see them right now!
  2. Who propose are the biggest discounts and pleasant surprises in the form of bonuses and discounts? Of course, it is us.
  3. Do you want to know why consumers value our goods so much and are ready to purchase products of our brand?
  4. Perhaps, you will find the best of all possible offers here.

Digital news in a tab

  1. Are you ready to pay the extra money and buy a product of dubious quality? If you are, you do not need to read this article.
  2. Why do not you read how we can help you find the best solution to your problem?
  3. Join a large number of our customers and be sure of the quality of the goods that you buy!
  4. Do you want to be the first to know about our promotions and profitable offers? You have made the right choice.
  5. If you are willing to spend a little time and study our offer, you will not regret it.
  6. Do you know why none of our customers have regretted cooperation with us yet?

Such copywriting examples can be a pretty good incentive for potential customers. In case you want to become a copywriter, you need to take note that many such headlines can greatly simplify your work and speed up the time it takes to write an article. These headlines are aimed at the consumer audience, but something similar can be thought out, for example, for business copywritingor other spheres. Therefore, their use can significantly simplify the work of any author.

Templates to finish a text

The sphere of ad copywritingis certainly not the only one where you can use some templates. Moreover, ready-made samples can not only start but also finish a certain text, and in order not to waste time on compiling separate final parts; you can pay attention to the following list of copywriting templates. These phrases are a rather good example of how to start a conclusive of an article, depending on its topic:

  1. Thus, based on all of the above, we can make a few very important conclusions.
  2. Summing up all the above, it can be noted that the declared goal was fully disclosed and all the tasks were fulfilled.
  3. Consequently, all these arguments allow asserting that some findings can have universal use.

Eugene Schwartz quote

  1. Therefore, we are ready to make a few significant statements.
  2. Thus, if we put all this together, we shall get a rather clear picture.
  3. Accordingly, certain results can be made according to what was listed.
  4. In conclusion, it is possible to note a few key issues that have been touched upon.
  5. Therefore, all this information can be useful for several obvious reasons.
  6. According to it, we can identify several important aspects that have been revealed.
  7. Thus, it can be noted that the study is relevant and can be used for several purposes.

These peculiar copywriting formulascan be of very good help in the process of writing scientific, journalistic, marketing, and other papers. As you can see from the examples, all these templates have approximately the same goal, namely, to complete the basic ideas of the text and bring the reader to the fundamental conclusions. A professional copywritercan easily come up with a variety of such expressions, but if you just learn the art of writing copymaterials, these templates can be very useful for you.

Templates to find some correlation between the two phenomena

A senior copywritercannot only write on general topics and pass on poor knowledge of a certain subject but also describe in detail the nuances of a particular theme. The best copywriting papers are those that make the reader believe not only in the information presented in the article but also that the author is well versed in a specific topic and has competent data. Certainly, you can gain such copywriting experiencein a specific period of work. One of the exercises that can help sharpen relevant skills is writing articles in an attempt to discover the relationship between two or more concepts, that is, to immerse yourself deeply in the study of the topic. Templates for this work can be as follows:

  1. Therefore, the relationship between these two phenomena is quite obvious.
  2. A positive correlation is undeniable, and all the arguments and findings confirm it.
  3. The more we try to find a common between these two concepts, the more we notice the similarity between them.
  4. Do you agree that the difference between the first and second concept is minimal?
  5. It is entirely logical to assume that the second conclusion is a consequence of the first one.

Man watching on a plan

  1. The relationship between these notions allows us to establish a rather clear similarity between them and draw a conclusion about the same topic that they affect.
  2. By simple reasoning, it can be found that the two concepts complement each other and are practically identical.
  3. If we continue to study these factors, we will find that neither of the two stated phenomena is fundamentally different from the other one.
  4. The relationship between these things makes possible further studies in this field and allows us to speak about the effectiveness of a chosen research method.
  5. Attempts to detect a positive correlation have borne fruit, and the study can be considered fulfilled.

Such copywriting exercisesaimed at training the writing of certain expressions on a given topic can significantly help in the process of creative growth and development of vocabulary. It is not an axiom that such phrases are suitable for all the types of copywriting; nevertheless, in scientific works, the task of comparing two concepts is put quite often, and the author can practice when writing such samples. Also, all these specified free templates can be used for personal purposes and save time on coming up with your unique ideas.

Templates to raise a particular issue

It is not uncommon for any copywriting agencyto hire a copywriterto write texts that can not just encourage people to buy a particular product but also arouse interest in another issue. In this case, it is usually is not about sales copymaterials; as a rule, these are texts of a journalistic nature, and quite often, various political or public issues are revealed. Persuasive copywritingis an integral component as the author needs to make readers believe in specific information, and here are a few templates of such an incentive text:

  1. Have you not yet understood the importance of this event?
  2. How long will we tolerate such situations?
  3. Are we not able to take any serious and decisive actions in this regard?
  4. We should mobilize all possible forces and deal with this rapidly growing problem as quickly as possible.
  5. Why have not we appealed to the government to address this issue so far?

Ann Handley quote

  1. To cope with the task, we should unite our efforts to achieve a common goal.
  2. Think about whether our efforts deserve wasting time on this matter or do we still have to come up with another way to solve the problem?
  3. Do not be afraid of active measures; you should act and achieve justice.
  4. Is it possible to change the current situation for the better? The answer to this question is yes.
  5. We could not have tried all our attempts; only through joint efforts can we find an optimal solution.

Sometimes, to achieve an even stronger effect, some authors write their copywriting blogwhere put important thoughts and suggestions. Typically, such templates are actively used in the media; therefore, if you want to try your hand at this area, you can use something similar in your practice. Both experienced journalists and novice authors can well apply to such samples and substantially shorten the time for writing template phrases that, nevertheless, are designed to arouse interest among the audience. As a rule, such expressions do not leave the audience indifferent.

Templates to attract customers’ attention

A good copywriter knows that to earn enough money and be in demand in this area, it is essential to earning credibility among customers who can offer a copywriting internshipand subsequently accept you in the staff as a full-fledged and permanent author. However, to achieve it, it is required to train your skillsand, what is equally important, to use your creative potential as efficiently as possible. Working as a writer of texts on various topics is quite in demand among a wide variety of people because it gives some advantages and at the same time can bring a stable income. Here are some templates in the portfolio that will help you to learn copywritingand at the same time to become of interest for customers:

  1. I take a great interest in different areas of writing and actively explore new opportunities offered by modern online space.
  2. It is not difficult for me to spend some time to delve into the study of the subject with which I am not well acquainted.
  3. I will never refuse to cooperate with a pleasant person, and I guarantee that all my efforts will aim at achieving an exceptionally good result.
  4. I am quite familiar with the basics of modern website copywriting and can see the difference between a barely visible disclosure of the topic and a full-fledged paper of the author with profound and competent conclusions.
  5. I cannot pass a poor-quality text for checking; therefore, when choosing me as an author, you are guaranteed to receive the text that you want.

Two men talking to each other

  1. ​​It seems to me that a verbal contact is the only possible way to discuss certain issues as clearly as possible; therefore, I am always open to dialogue.
  2. It would be strange to hear in my address that there are a lot of spelling mistakes in my text; I have been working in the field of English copywritingfor a long time and carefully check my texts for any unpleasant surprises.
  3. None of my previous customers have left a negative response about my work, and I will be happy to help you in implementing your idea.
  4. Regardless of the cost, volume, and subject of a particular article, I undertake to deliver it on time and not to disrupt your plans.
  5. In case of any questions regarding my work, I would like you to openly talk about your wishes because I can write exactly the text that you need if you describe in detail what you want and when you would like to see it the result of my work.

All these so-called portfolio items will help you strengthen your position among competitors and prove to your customers that you are ready to approach your professional duties seriously. A modern copywriteris a mobile and communicative employee who is ready to answer any questions that arise from clients. Effective and fruitful cooperation can be achieved if both sides are interested in ensuring that cooperation takes place on a mutually beneficial basis, and neither of the participants in the work process tries to derive maximum benefits by deceiving the other party. If you write texts for a particular person, be polite and patient. Otherwise, it is unlikely that the customer will want to work with you again if he or she does not like the communication with you.

How to competently write on different topics

Today, there are quite a few different types of writing articles to fill the Internet space. For example, copywriting SEOarticles is quite popular: the author uses various keywords and phrases for users to find a specific article for some queries. Good copywritingskills are the ability to work in different areas, for instance, products promotion, direct response copywritingor other types of activities. To make it easier for you to start working in various spheres of writing articles, pay attention to some recommendations that will help you understand how to write papers on a variety of topics. The following templates can present the best directions for self-training:

  1. “It is significant to pay attention to outstanding authors’ opinions.” It means that you should try to constantly self-develop. It is best to read relevant literature and monitor any changes that occur in society.
  2. “Do not neglect the advice of experienced authors.” You should remember that a fashion copywriteris popular not only because of his or her talent for presenting ideas but also due to various useful techniques that help to better adapt to this work.
  3. “70% of people were Catholics, 30% were Muslims.” Do not forget that nobody likes boring texts, especially if it is a question of any sales text or an article of a journalistic type. Do not be afraid to attract the reader with vivid comparisons and other literary elements. Surely, it is necessary to do it only in those articles that allow a corresponding style of writing.

Ann Handley quote

  1. “Hawaiian surfers prefer a certain kind of boards.” Try to at least briefly explore different nuances of the topic that you have to describe. Quite often, the ignorance of the material becomes the reason for negative feedback from customers and, as a result, the absence of orders.
  2. “This axiom cannot be challenged from the point of view of mathematical laws.” Do not forget to use the vocabulary of the topic you are writing to; otherwise, the article will turn out to be very weak.
  3. “An accounting report is an important document.” Do not be afraid to take an order for difficult topics for you. The copywriteroften fully understands the task at the time of work, and what initially seems complicated, does not become so difficult afterward.
  4. “Specific evidence can be given, but first, it is significant to mention the results of the experiment.” It is essential to follow the instructions supplied by the customer carefully. It is important to swipe filethat is sent along with the task from the beginning to the end in order not to miss significant information and, consequently, not to hand over poor-quality work. Customers, as a rule, are very demanding concerning the implementation of instructions. Thus, it is important to comply with all the wishes as thoroughly as possible.
  5. “The results of the study can be considered to complete.” When you have completely written the text, do not rush to send it for approval if time permits. It is better to reread it after some time for possible mistakes. Quite often, in the process of writing, authors do not notice typos and, after carefully reading the text again, they sometimes find errors.
  6. “The theme chosen for the study is the design of the Large Hadron Collider.” When your customer offers you to choose a theme, remember that it is essential to perform a high-quality paper regardless of its topic and volume. If you can prove that you are good at writing even difficult topics, it will probably exalt you in the eyes of your customer and give you a chance to be more in demand in the market of electronic writing services.
  7. “The themes raised in the novel by Dickens are relevant even today.” Do not forget that knowledge tends to be forgotten, and you should not only self-develop but also periodically repeat the previously studied material, especially when it is about popular those themes that are actively discussed by the society.

Cards Template

Perhaps, all these free templates will be useful for you if you decide to devote yourself to copywriting and become the author of various types of papers. Do not forget that not only sales or describing texts are in demand but also various scientific works. Sometimes people need the help of professionals who are qualified employees in some spheres, and if you, for example, are well versed in a certain field or, for instance, you speak any rare foreign language, it will greatly increase your chances of getting profitable orders and gaining credibility from customers.

To increase your skills and receive important knowledge in the field of writing specialized texts, you can use a special online course Copywriting 101that helps both beginners and experienced authors to improve their skills. Also, the web has quite a lot of other resources and tutorials that contain useful information about the basics of copywriting and the principles that must be observed by a professional author.

Alexandr Timofeev
Alexandr Timofeev

Alexander is an experienced blogger and copywriter. He has a Master’s degree in English and German translation. During his studying, Alex started writing short articles for his university’s newspaper. He enjoyed writing and decided to hone his skills in a personal blog. Later he became an editor in a local publishing house. In his free time, Alex usually plays video games. He’s also a fan of Deep Purple and Queen and likes watching Game of Thrones.

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Comments (4)

July 18th, 2019 - 7:27 am

This is helpful, thank you.. I would like to be given assignment on your tutelage.

Alexandr Timofeev
Alexandr Timofeev
July 24th, 2019 - 2:45 pm

Glad the article was helpful for you, Noble!

satyabadi jani
January 29th, 2020 - 2:25 pm

Hi, I read your content and it was very useful for me, actually. I am a newbie as a copywriter. Please publish another content on the “call to action” method.

Alexandr Timofeev
Alexandr Timofeev
January 31st, 2020 - 9:18 am

Thank you for the feedback! :)