It’s That Easy: Top 20 SEO Tools to Boost Your Business Now

Business people handshake in the office

Do you have a product or service you sell online? Or maybe you have a blog and are waiting for your readers? Then this SEO tools article is for you.

Useful tip:

Ever wondered why your website has such a little traffic? Consider doing some SEO revision. These free SEO tools for a website are some of the most effective ones.

Quicksprout website screenshot

This tool is perfect for beginners. It is written in a straightforward language that helps you understand the basics of the search optimization and conduct SEO measurements.

Why choose it:

  • Focuses on the reach of the social media
  • Offers the list of results for each of your pages
  • Provides tables for the analysis of your metrics vs. the competitors

And it is free!

  1. SE Ranking

SE Ranking Website Screenshot dashboard

A great place to start from. This analyzer is a great SEO tool for agencies.

Why choose it:

  • Makes an accurate keyword position tracking
  • Offers a list of 15 parameters for your backlinks
  • Provides the analysis of competitors

Pricing starts at only $7 per month, which is a perfect set if you are on a budget.

  1. Portent

Portent website screenshot

Are you having troubles with creating a title that would immediately grab the attention of the readers? Take a look at these free SEO tools for drafting the eye-catching titles for a website.

Why choose it:

  • Instant result
  • Numerous versions for a single keyword
  • Useful tips on creating headings

Writing titles has never been so fun! Try it for boosting your creativity and choose the title with the necessary word count.

  1. Majestic SEO

Majestic website screenshot

Searching for something more advanced? When it comes up finding SEO services for small business, this unique platform should be your number one choice.

Why choose it:

  • Focus on link intelligence
  • Drafts of domain metrics
  • Clique Hunter that would increase the visits of your web pages

There is a free service for those who just want to develop their blog. More advanced options are available upon subscription.

  1. Google Keyword Planner

Google keyword planner website screenshot

What’s your number one choice of browser? It’s probably Google as it is for the majority of others. These best free SEO tools focus specifically on keywords for this search engine.

Why choose it:

  • A list of currently trending keywords
  • Statistics of the popular keywords over the past several months
  • Advanced offers of filtering options

Has your website appeared on the first page of the Google search this year? Make it happen next year!

  1. Hive Digital

Hive Digital website screenshot

Do you prefer to use links on your website? But how often do you check them? This SEO toolset will help you make sure the external links do not carry any spam or other potentially harmful things. No need to address an SEO company.

Why choose it:

  • On-site and off-site instruments
  • Checks for content duplication
  • Analysis of the keyword density
  • Header checking

And yes, it’s free!

  1. Similarweb

Similarweb website screenshot

Reading statistics is good, but having the ready-to-use strategy is better. This is one of the best search engine optimization software.

Why choose it:

  • Analyses the traffic and its sources among your competitors
  • Defines the best strategies that you could use
  • Studies your target audience.

Prices vary depending on your choice. There is a free plan for beginners.

  1. Raventools

Raventools website screenshot

If you are working on several platforms, you want your SEO tools online to be supported by all your devices. This service comes up just in time.

Why choose it:

  • Marketing study and reports
  • SM in-depth reports
  • Audit of websites

There is a free option along with advanced packages starting from $27 per month.

  1. Moz

Moz website screenshot

When professional SEO specialists think of a tool that would help them in their work, this is the first resource that comes up to their minds. If you are just looking for some improvement for WordPress or trying to optimize your corporation’s page, you might take a look at it as well.

Why choose it:

  • Open site and keyword explorer
  • Business analysis lists
  • Research categories

Those options are free. You can also go for the premium package.

  1. Ontolo

Ontolo website screenshot

Are you looking for a service packed with diagrams and flowcharts? Then this is an option for you.

Why choose it:

  • Articles for enhancing marketing strategies
  • Rich contact information toolset
  • Link statistics
  • Content language enhancement tools
  • Advice on advertising

Prices range from $97 for professional use. It’s not one of the most affordable SEO services. However, the result is worth it.

  1. Mention

Mention website screenshot

This is an excellent choice if you want to keep yourself updated on the statistics regarding your engine optimization.

Why choose it?

It helps in:

  • Creating customized alerts on your brand elements
  • Tracking your competitors
  • Embracing both the web and social services

The interface of the platform is clean and simple, allowing you to easily navigate the pages to find the information you are interested in.

  1. UbberSuggest

UbberSuggest website screenshot

Choosing keywords for your content may be challenging. Probably, that is why there are so many SEO toolset options to complete this task. This website helps you determine which keywords to use depending on your topic.

Why choose it:

  • A wide range of languages to work with
  • Application for Google and Firefox
  • User-friendly interface
  • Possibility to view results as a list and download them

Visit the website, enter your topic, and choose from a variety of keyword ideas. It’s that simple.

  1. SEMrush

SEMrush website screenshot

Another great SEO platform that has more than 1,000,000 users. How about you become one of them?

Why choose it:

  • Detailed analytic reports on competitors’ strategies
  • Project-based sources
  • Presence in several countries with 7 languages available for an interface

To use this platform, you need to buy a pro version. Prices start from $69 per month. The free month trial period is available as well.

  1. Ahrefs

Ahrefs website screenshot

Looking for a place with the biggest number of live backlinks database? Take a look at this service. It studies around 12 trillion of live links daily, enhancing the process of comparison.

Dozens of SEO techniques include this platform usage,

Why choose it:

  • Site, content, and keyword checker
  • Alerts
  • Domain comparison

The cheapest package starts from $99 per user. Just like the previous service, it offers a free SEO ranking for a month. Register for a year and get 20 percent off!

  1. Advanced Web Ranking

Advanced Web Ranking website screenshot

Check out this service if you wish to know precisely how keywords serve your website’s keyword ranking.

Why choose it:

  • Google ranking visualization
  • Monitoring of the social media like Twitter or Instagram
  • Various file type options for exporting data and on page SEO
  • Automatic report generation

Enough to say the service is worth every dollar paid for it.

  1. WordTracker

WordTracker website screenshot

Another keyword-generating service. Give its SEO tools some attention next time you are online.

Why choose it:

  • 1000 keyword options for a single input
  • Offering the review of potential value
  • Related topics option

There is also a link-building tool that helps to identify who links to you or your competitors.

  1. LSIGraph

LSIGraph website screenshot

Ok, there are many resources for the keywords. But how about the LSI? Here is the option at this point.

Why choose it:

  • User-friendly interface
  • Some essential theory
  • A clean list of LSI options

There is also a Google SEO guide for novice owners on how to use LSI available for downloading.

  1. WebCEO

A nice SEO tool online that helps you develop a marketing strategy.

Why choose it:

  • On page optimization
  • Performance reports
  • Competitor analysis

The prices range from $99 to $499 a month. The service is definitely worth its money and is expected to be among the trending tools in the nearest future.

  1. gShift

gShift website screenshot

Tired of using several different SEO tools for drafting a report? Take a look at this service. It combines the features from other platforms under one roof, allowing to collect the data efficiently.

Why choose it:

  • Analysis of competitors
  • Content tracking
  • Audit of the website
  • Identifying influencers

Give this tool a try and see where you can get with it.

  1. Moonsy

Moonsy website screenshot

Getting back to the free SEO tools, this would be an option for bloggers that like to have their website marketing pay after results.

Why choose it:

  • Focus on blogs and personal content
  • Domain analysis
  • Keyword checker for Google and Bing

Hurry up to use the service as it will be kept free for a limited time only.

Why should you use these tools?

The instruments described above are the top options among specialists for making websites generate more profit through views and clicks. The competition in the market of e-commerce is growing, and even the strongest businesses must monitor their online performance from time to time.

It does not matter if you like to use plugins instead of web-based services or prefer tablets and smartphones over computers. There are plenty of choices for professionals who maintain the web pages for giant corporations and for novice bloggers who are just starting to attract new readers.


Your competitors won’t wait for you. Be the first one to improve your positions on the Internet!

The past several years, and especially 2016, has left us with SEO tools for creating quality content and developing better marketing strategies. The future is around the corner. Make sure today your business has a leading position in it.

Mark Bridges
Mark Bridges

Mark Bridges is an experienced blogger, freelance writer, and rock music lover based in Melbourne, Australia. A former quality control manager who decided to change his life, he started exploring creative writing in all forms imaginable, from short articles and stories to novels, documentaries, and plays. He blogs about creativity and self-development and proves that everyone can be creative; it’s only a matter of finding your niche. Freelance writing opened numerous opportunities for Mark, including the ability to travel the world.

Other posts by

Comments (0)